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Privacy Policy

Last Updated: 15 July 2025

We are committed to protecting your privacy and handling your data responsibly. This Privacy Policy explains how we collect, use, store, and protect your personal information when you use our website and services.

1. Who We Are

We provide digital and AI-assisted support tools for professionals working in children's care homes. We are based in the United Kingdom and comply with the UK General Data Protection Regulation (UK GDPR).

2. Information We Collect

We may collect the following types of personal data when you use our website or services:

  • Contact Information: such as your name, email address, and phone number when you contact us or register for services.

  • Usage Data: including IP address, browser type, operating system, and how you interact with our site.

  • AI Input Data: information you voluntarily provide into our AI tools. We strongly advise that no personally identifiable data about children is entered into these tools unless you have appropriate consent and legal grounds.

  • Cookies and Analytics: we use cookies to improve your experience and understand how visitors use our website (see section 8).

3. How We Use Your Data

We use your personal data for the following purposes:

  • To provide and improve our services

  • To respond to enquiries and support requests

  • To personalise content and user experience

  • To analyse usage and improve website performance

  • To comply with legal obligations

  • To maintain security and prevent misuse

We do not use your data for automated decision-making that has legal or similarly significant effects.

4. Legal Basis for Processing

We rely on the following lawful bases to process your data:

  • Consent – where you have given us permission (e.g., to receive emails).

  • Contract – where processing is necessary to provide you with services.

  • Legal Obligation – where required by law.

  • Legitimate Interests – for administrative, security, and service improvement purposes.

5. Sharing Your Data

We do not sell your personal data. We may share it with trusted third parties under the following circumstances:

  • With service providers who help us operate the website and services (e.g., hosting providers, analytics tools)

  • When required by law or to comply with legal processes

  • To protect the safety of individuals or prevent fraud or misuse

Any third parties handling your data must do so in compliance with UK data protection laws and only under our instruction.

6. Data Security

We implement appropriate technical and organisational measures to protect your data from loss, misuse, or unauthorised access. These include encryption, access controls, and secure hosting.

While we take data security seriously, no system can be 100% secure. If you believe your data has been compromised, please contact us immediately.

7. Data Retention

We retain your data only for as long as necessary for the purposes it was collected, or to comply with legal, regulatory, or contractual obligations.

If you request deletion of your data, we will take reasonable steps to erase it from our systems unless we are required to retain it by law.

8. Cookies

Our website uses cookies to:

  • Improve functionality and performance

  • Collect anonymised usage statistics

  • Help us understand how users engage with the site

By using the site, you agree to our use of cookies. You can manage or disable cookies through your browser settings.

9. Your Rights

Under UK data protection law, you have the right to:

  • Access the personal data we hold about you

  • Request correction of inaccurate data

  • Request erasure of your data in certain circumstances

  • Object to or restrict processing

  • Request data portability

  • Withdraw consent (where applicable)

  • Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise any of these rights, please contact us using the details below.

10. Children’s Data

Our website is intended for use by professionals, not directly by children. We do not knowingly collect data from children under 13. If you believe a child’s data has been submitted inappropriately, please notify us immediately.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with the updated date. We recommend reviewing it regularly.

12. Contact Us

If you have any questions about this Privacy Policy or how your data is handled, please contact us via the contact page on our website.

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